We have always been the ‘eat
everything that’s there” kind of people

We never thought much about what we consumed, given our busy lifestyles and the constant availability of fast, cheap and tasty foods. After years of eating this way, we didn’t feel good, nor did we look good. Though gyms and workout studios were popping up left and right, it was still difficult for us to find simple and wholesome food in the city. That’s when we decided to make a change and created the PÜRA VÏDA brand.

PÜRA VÏDA was founded in 2014 in Indonesia with the intention of providing healthy, convenient and nutritious snacks and treats delivered straight to your door. This brand came about through passion for cooking, fitness and pure enjoyment for sharing our food with others. In March 2017, Catherine joined PÜRA VÏDA and expanded its operations to Hong Kong in order to cater to the needs of on-the-go and health conscious individuals in the bustling metropolitan city.

Our products are made in our awesome kitchen in Hong Kong with love.

Cheers to your health and happiness,

Our Philosophy

We are not vegetarians, vegans, paleo, raw foodies or extremists in any way. We don’t count calories, kilos or points. We believe in one simple philosophy – that eating wholesome and real foods is the key to taking control of your health.

Lastly, we encourage you to find balance in all areas of life: nutrition, relationships, career and love of self. Once you find your center, we believe that everything else will fall into place. Try it out for yourself! We are here to help you on your journey to health and happiness.